Brand creation and e-commerce shop launch
We launched an online pet products store on Shopify that would connect with a modern and demanding audience
CuiPet's commitment is to caring for pets, returning all the love and companionship they give us by launching products that make them even happier than a dog with two tails.
Client
CuiPet Mascotas
Year
2025
Services
-Naming and storytelling
-Visual identity and logo
-E-commerce and product strategy
-Digital campaigns and social media
-Community and loyalty
At Nice People Group, we specialize in launching brands. The challenge was to create the brand from scratch, helping define what types of products would be most functional, aesthetically pleasing, and animal-friendly.
1. Branding and Visual Identity
-Attractive and empathetic naming
-Emotional and visual branding for pet lovers
-Logo design and brand manual
2. E-commerce and product strategy
-Development of a mobile-optimized Shopify online store
-Product listings with keywords and SEO
-Payment gateway integration and automated logistics system
3. Digital campaigns and social media
-Launch campaigns on Instagram, Facebook, and Google Ads
-Collaborations with influencers from the pet-friendly world
-Content management: visual storytelling and infographics
4. Community and loyalty
-Monthly newsletter with care tips and exclusive promotions
-Customer service via WhatsApp and social media