Brand and social media strategy consulting
A group of entrepreneurs from Argentina wanted to launch a premium bike rental experience brand in Mallorca.
It was an exciting endeavor from the first pedal stroke. We supported them throughout their entire journey, from market research to planning and creating their content.
Client
Bike The Way
Year
2024
Services
-Brand and communications strategy
-Digital campaigns and social media
-Community and loyalty
In a highly competitive environment, with the market analysis we conducted at Nice People Group, we were able to position the brand in the premium sector by implementing differentiated communication on social media.
1. Brand and Communication Strategy
-Creating a brand voice and tone
-Content development
-Communicating with strategic partners
-Model sheets focused on benefits and styles
-Developing exclusive cycling routes
2. Community and loyalty
– Email marketing to European cycling clubs
– Customer service via social media
3. Digital Campaigns and Networks
-Creation of social media profiles on Meta
-Launch campaigns on Instagram, Facebook, and Google Ads
-Search for cycling influencers
-Content management: visual storytelling, tips, and promotions