Branding for the website and social channels
OpenTop, Valenciaport’s innovation hub that welcomes startups, entrepreneurs, companies, and investors to innovate and create new projects
The main objective of this initiative, led by the Valenciaport Foundation with the support of the Port Authority of Valencia (PAV), is to bring innovation closer to the companies and entities operating in the three ports managed by the PAV in order to boost their competitiveness.
Client
Opentop Valencia
Year
2022
Services
-Visual identity
-Content creation
-Digital campaigns and social media
At Nicea People Group, we worked on the naming and corporate image design for this hub, which is now a global benchmark in open innovation in the port-logistics sector.
1. Development of creative rationale
-Identification with the innovation target
-Application to content
2. Visual Identity
-Logo proposals
-Applications for use
-Style and branding manual
3. Digital Campaigns and Networks
-Application to social media profiles in Meta
-Development of pieces for Meta and YouTube
-Application to content: visual storytelling and infographics